"If ain't local it ain't for us" - we dislike the dominant modern model of manufacturing where much is outsourced overseas. We feel it fails to recognise the talented skills base that already exists more locally. We feel it's a thoughtless way of conducting business and equally as soulless. We want to play a small part in creating a new economic structure where localised manufacturing becomes a feasible and accepted reality. Therefore if we can't make it within the UK or even Europe we ain't going to produce it.

"Simplicity is King" - all our products must be simple in design and in use. Anything we feel is a superfluous function or component will not feature on our product. Life is complex enough, so why confuse things further with complicated design? Less is more.

"Waste be damned" - we hate waste, therefore every product is designed to be repaired, mended, modified and recycled by us and you. In our opinion you're not a consumer or a user of our products. You are an owner of our products and we provide you the services and control to look after and maintain your purchase for as long as possible.

"Gotta be quality" - we make things to last and to fulfill it's purpose. It can't just be good, it's 'gotta be quality'.